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Web developers working towards a better world.

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Introducing whatleads.to


Since starting CauseHub 6 months ago, we've been working on some big ideas. Exciting, but not very well defined. It turns out we're not the only ones.

We wanted to create a website that helped people change the world, so we talked to the people who do that every day. We found that big, exciting ideas often get lost in the planning process. Working with campaigners at Friends of the Earth, Amnesty International and a bunch of other charities and social enterprises, we found that some of the best ideas just aren't communicated well enough and never come to fruition. So we decided the make the simplest way to work towards an big, complex aim. It's called...

whatleads.to

whatleads.to makes working together to make real change simple. It lets you visualise your aims and how you're going to achieve them really quickly. It's derived from the idea of a Theory of Change, which is a process where you define what your ultimate aim and then work backwards, setting out goals that will lead to it.

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It makes visualising your aims a breeze. By asking "What leads to this?" again and again, you build up a map of all your activities without having to draw it out yourself. Then, you can edit any step and share it with your team or anyone else.

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In the longterm, we think this could be a powerful collaboration tool. First though, we want to get some more feedback on the idea. We've made whatleads.to free for anyone to try, so you can start mapping out your aims today. Just head over to whatleads.to to try it out now.

We'd love to know what you think, and can't wait to see how you use whatleads.to to make real change together.


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